Online advertising is steadily robbing the market share from traditional media advertising. Given the potential of growth and increasing Internet penetration in India, online advertising
is set to explode in coming years. The 38.5 million Indian Internet
users, according to an IAMAI study, have become the prime target for
numerous advertisers clouding the web.
To cash in on this growth, number of online ad networks have come up
in India in last few years. Here is an overview of current pool of
online ad networks in India.
Komli
is a leading online ad network in India offering tools to Publishers to
help them manage, optimise, and make the most of their online
advertising. On the other hand, advertisers have access to millions of
clients worldwide in order to increase their consumer commitment, brand
recognition, leads, and sales. They offer different options such as CPM and performance based CPC and CPA