If you've been blogging or reading blogs for any amount of time, then
you've probably noticed, or might even already have installed a related posts
widget. They are a great idea and an effective method for increasing
page views and reducing bounce rates by encouraging visitors to stay on
your blog longer by showing them a list of other enticing posts that
"They Might Like".
In my opinion, the choice of whether or not to install one of these
widgets on your blog is a no-brainer. There are no drawbacks, unless you
maybe have a small and infrequently updated blog with a limited amount
of posts such as this one. In that case, you might want to hold off on
it until you've built up a decent amount of posts or articles. However,
if you have an established blog with a healthy number of posts, then you
are missing out if you don't have a related post widget.
The only real question, and one not so easily answered is, of the many available solutions out there, which one do I use?
LinkWithin? YARPP? Outbrain? IGIT? nRelate? SimpleReach?